Best Paid and Free Keyword Research Tools for SEO 2024


Nowadays, SEO marketing is the new standard. These days, almost all businesses, regardless of size, rely heavily on SEO marketing. The process of positioning a website to appear highly on search engine results pages (SERP) is known as search engine optimization (SEO). This aids brands in getting greater and more targeted traffic to their websites. To get a website to appear on Google’s first page of results, SEO experts execute a number of actions. One of the most important phases in SEO marketing is keyword research and incorporation.

Finding the correct terms to search for, though, can seem difficult. The greatest keyword research tools are useful in these kinds of circumstances. Indeed, there are many different keyword research tools out there. Selecting the best might be difficult. You will, however, find it easy if you use the list of the top 9 keyword research tools for SEO in 2024.

Read this post if you’re an SEO expert seeking for the top resources for keyword research. We will examine the top 9 keyword tools for SEO in 2024 in this article, including both paid and free options, to help you improve your search engine optimization skills. Regardless of your level of familiarity with SEO or level of inexperience with internet marketing, adopting these tools will greatly simplify your process. So without further ado, let’s examine the ranking of the best tools.

The Top 9 SEO Tools for Keyword Research

These days, with the world of SEO always changing, the most crucial thing you should pay special attention to is keyword research. This is, in fact, the most crucial stage if your goal is to increase organic traffic and optimize your content for search engines. Fortunately, there are many tools available to marketers today to help them choose strong keywords. The top 9 keyword research tools are listed below to make your task much, much easier. Look at this.

Google Keyword Planner #1

First on the list is the Google Keyword Planner. There is no need to introduce Google. The company is renowned for simplifying things for its customers. Among the tools that help SEO experts in their work is Google Keyword Planner. The best feature of this tool is that it is an SEO tool that is completely free. This tool is the most useful one available today because it provides users with a lot of benefits. Without a doubt, this will continue to be a vital tool for keyword research in 2024 and beyond.

It establishes the foundation for every step of the keyword research process. This service provides customers with extremely essential information like as search volumes, competition, and keyword suggestions by utilizing Google’s vast databases. Whether you’re building a PPC campaign or refining your SEO strategy, Google Keyword Planner provides quick access to information that helps you target the right keywords. Now let’s examine some of its salient characteristics.

Important Google Keyword Planner Features

  • Gives information about search volume
  • Provides recommendations for keywords
  • Shows the degree of competitiveness

Pricing: If you have a Google Ads account, you can use Google Keyword Planner for free.

SEMrush #2

SEMrush is the next tool on our list of the finest for keyword research. The SEMrush firm is internationally renowned for its extensive suite of SEO tools. For this reason, it continues to command the top spot in the 2024 market. SEMrush is a fantastic resource. It assists users in conducting rival keyword research and finding valuable keyword prospects. It also lets you to complete a domain overview, which lets you take your SEO game to the next level. SEMrush is an indispensable tool for any digital marketer trying to boost their online visibility because of its sophisticated analytics and user-friendly interface.

Key Features of SEMrush
  • Comprehensive keyword analysis
  • Competitor research
  • Domain Overview

Pricing: Paid with a free trial option. SEMrush offers three different pricing options, such as:

  • Business: $499.95 monthly
  • Guru: $249.95 monthly
  • Pro: $129.95 monthly

You can select the option that best meets your requirements. You can use the free trial version of this program to learn more about it and get acquainted with it before deciding to purchase the full version.

Ahrefs #3

Ahrefs comes next. In the field of search engine optimization, Ahrefs is still a strong competitor, offering a variety of features for keyword research and beyond. Ahrefs makes much easier actions that would otherwise need guesswork and be prone to errors. Aside from providing you with actionable data, this tool also helps you determine the difficulty of keywords and backlink chances, giving you the power to manage your SEO strategy.

Ahrefs’ large keyword database and real-time updates are what make it such a valuable service. This makes this instrument the greatest choice for anybody who want to focus on keyword research in 2024.

Key Features of Ahrefs:

  • Backlink analysis
  • Keyword difficulty analysis
  • Real-time data updates

Pricing: Paid with a free trial option. Ahrefs offers different paid options, which users can select according to their needs. Here are the paid plans:

  • Advanced: $ 449/month
  • Standard: $ 249/month
  • Lite: $ 129/month

Enterprise: Contact the seller for a custom annual contract

Moz Keyword Research #4

Another fantastic tool for 2024 keyword research is Moz Keyword Explorer. Its depth of data delivery and ease of usage continue to win more admirers. This tool offers comprehensive data on keyword complexity, click-through rate (CTR), and search engine result positioning (SERP) analysis, in addition to the standard keyword metrics. Additionally, Moz Keyword Explorer has shown to be a useful tool on its own merits, offering users comprehensive features and practical suggestions that are crucial for making well-informed decisions about how to optimize their content for maximum impact.

Key Features of Moz Keyword Explorer:
  • Organic CTR insights
  • Keyword difficulty analysis
  • Complete SERP analysis

Pricing: Paid with a free trial option. Moz Keyword Explorer offers different premium plans for users, such as:

  • Premium: $599/month
  • Large: $299/month
  • Medium: $179/month
  • Standard: $99/month

UberProposal #5

Ubersuggest is listed next. Because of its affordable price and user-friendly interface, Ubersuggest has grown to be a favorite among SEO marketers. This tool, created by renowned digital marketer and entrepreneur Neil Patel, has many benefits. It offers SEO experts all-inclusive solutions. This covers a number of choices, such as competitor analysis, content ideas, and keyword research. Ubersuggest satisfies the requirements of both novice and seasoned SEO marketers thanks to its extensive features and user-friendly layout. This is an excellent resource for novice and experienced SEO marketers alike. Overall, this instrument shows itself to be an essential one in the industry.

Key Features of Ubersuggest:
  • Content ideas generation
  • Comprehensive keyword research
  • Competitor analysis

Pricing: There are two alternatives available: paid and free. Limited features are included with the FREE option at no cost. You can choose a premium subscription if you want more sophisticated features. To find out the price, get in touch with the vendor.

Use #6

Even in 2024, remains a noteworthy keyword research tool. Because it allows you to obtain keyword suggestions from several sources, including Google, YouTube, Bing, and Amazon, is an excellent tool. This tool is particularly helpful as it provides a vast array of long-tail keywords to users, which can be used to find specialized opportunities and access several platforms with maximum reach. Keyword search volume, trend statistics, competition analysis, priority support, advanced filtering choices, API access, custom keyword imports, and more are just a few of its noteworthy features. This Keyword Tool’s unique selling point is its ability to search for keywords across several sources.

Because of this, it becomes an unquestionable choice for search engine optimization research in 2024. Now let’s examine its features.

Key Features of
  • Long-tail keyword ideas
  • Keyword suggestions from multiple sources
  • Diverse keyword sources
  • Pricing: A paid subscription is required to access all features; however, some are available for free.

    Business Plan: $159 per month (billed annually)
  • Pro Plus Plan: $79 per month (billed annually)
  • Pro Plan: $69 per month (billed annually)

You can choose the plan based on what you need.

AnswerThePublic #7

AnswerThePublic is the next tool on our list of the top keyword research resources. AnswerThePublic offers its keyword research strategy at a time when voice search and natural language searches are declining. This application provides helpful information on the questions and queries that people are searching for online by combining autocomplete suggestions from search engines. AnswerThePublic delivers on its promise of providing practical insights and an aesthetically pleasing interface. This tool’s best feature is that it can be purchased for a very affordable price. As such, marketers may make use of it to help them better match their content with user intent and guide their SEO efforts.

Key Features of AnswerThePublic:
  • Insights into user queries
  • Aggregates autocomplete suggestions
  • Visual representation of data

Pricing: The tool can be downloaded for free, although the free version only offers the most basic functionalities. Paid membership is required for full access. The pricing specifics are as follows:

  • Expert: $99/month
  • Pro: $45/month
  • Individuals: $5/month

Keyword Surfer #8

We have Keyword Surfer at number eight. As its name implies, Keyword Surfer is a tool for keyword research that assists SEO marketers in finding the best resources. This program provides real-time keyword data without requiring the user to exit their browser by integrating with Google search results. This tool’s Chrome browser plugin provides explorers with weekly search volumes, relevant keywords, and domain data. Furthermore, it helps users create content by providing guidance based on the information gathered, which is akin to conducting on-the-spot SEO keyword research. With its quickness and ease of use, Keyword Surfer is the one-stop shop. In 2024, Keyword Surfer continues to be a useful tool for marketers.

Key Features of Keyword Surfer:
  • Related keyword suggestions
  • Real-time keyword insights
  • Integration with Google search results

Pricing: Nothing at all. Yes, you can use this tool and all of its advantages without paying anything.

Soovle #9

Not to be overlooked is Soovle. In 2024, Soovle is poised to become even more exceptional as a top tool for keyword research. Soovle does keyword research differently by compiling autocomplete recommendations from several search engines onto a single platform. This technology provides a thorough view of user inquiries across many platforms, including Google, YouTube, and Amazon, allowing marketers to see new trends and seize unexplored opportunities. By virtue of its ease of use and adaptability, Soovle will still be the preferred option for in-depth keyword research in 2024.

Key Features of Soovle

  • Comprehensive view of user queries
  • Aggregates autocomplete suggestions from multiple search engines
  • Identifies emerging trends

Pricing: Soovle is offered at no cost. You don’t need to pay anything to use this tool.

Final Thoughts

These therefore are the top 9 keyword research tools for 2024, which you can use to discover the most popular terms. Being ahead of the curve in the ever-changing world of SEO necessitates having access to the appropriate resources and knowledge. The keyword research tools described in this book provide a wide range of features to meet the demands of businesses and marketers in 2024. Whether you’re searching for competitive insights, in-depth data, or opportunities related to specific keywords, these tools enable you to improve your SEO strategy and promote long-term success.

By making the most of these excellent tools for keyword research, you may realize the full potential of your online presence and succeed long-term in the digital sphere. The only thing left to ensure is that you choose the one that best suits your needs. So, when choosing the best keyword research tool, be sure to consider your business’s goals and objectives.

PRO TIP: Try a paid tool’s free version for a few days before committing to it. You will learn more about the instrument and become comfortable with it by doing this throughout that time.

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Keyword Research Tools