GOOGLE SEO NEWS | GOOGLE ALGORITHM UPDATES

GOOGLE SEO NEWS | GOOGLE ALGORITHM UPDATES

Google Consistently introduce ranking algorithm updates. Some little changes; others truly shake up the SERPs

1. Panda

2. Penguin

3. Hummingbird

4. Pigeon

5. Mobile

6. RankBrain

7. Possum

8. Fred

1. Panda 

First Update: February 24, 2011

Hazards: Duplicate Content or plagiarized, keyword stuffing,   user generated spam.

How it works: Panda assigns a quality score to web pages

Solution: Remove duplicate content and make high quality content without keyword stuffing and google automatically love your website.

2. Penguin

First Update: April 24, 2012

Hazards:  Irrelevant spammy links & over optimization in the anchor text

How it works: Penguin is down websites rank 

How to adjust: Do backlinks in relevant websites

3. Hummingbird

First Update: August 22, 2013

Hazards: low-quality content and Keyword stuffing

How it works: Hummingbird helps to interpret search queries & provide results

How to adjust: Do more keyword research and make content for users not for google

4. Pigeon

First Update: July 24, 2014

Hazards: Poor on-page & off-page SEO

How it works:  Pigeon affects location based searches its affects rank in local results

How to adjust: Strong your on-page setup (URL, Title, Description, Content, loading speed etc.. ) and Off-page SEO

5. Mobile

First Update: April 21, 2015

Hazards: Lack of mobile responsive website

How it works: Ensure mobile friendly websites to rank at the top of mobile searches

How to adjust: Create mobile friendly focus on usability and speed

6. RankBrain

Launch date: October 26, 2015

Hazards: poor UX, shallow content and Query specific relevance 

How it works: It’s a part of hummingbird algorithm and understands query specific search result

How to adjust: Optimize your content with comprehensiveness and relevance 

7. Possum

First Update: September 1, 2016

Hazards: Target location Tense competition 

How it works: Ensured the local results depends upon searchers location

How to adjust: Expand the Keywords for better Local businesses ranking

8. Fred

First Update :  March 8, 2017

Hazards: Thin, ad-centered content or affiliate-heavy

How it works: Targets websites its violate the Google’s webmaster guidelines.

How to adjust: Make changes in thin content and follow the google guidelines and build quality blog content